From planning to successful execution: Manage your marketing efforts from a single platform.
Unified Marketing Platform for Marketing Teams
Omnichannel Engagement
- Get all your marketing channels on a single screen, so you can plan, create, and promote a campaign across multiple channels from one location.
- Choose a design and theme from 200+ templates to match your brand style, so respondents can trust that it really comes from you.
- Schedule your webinar, add co-organizers, and create custom registration forms that reflect your brand's style.
- Create your events from our pre-built designs, adapted to match your branding. Share e-tickets or magic links, so your audience can join your event in just two steps.
- Create personalized messages for your target audience with their first name, location, or other relevant details to make them feel more engaged.
Marketing Automation
- Build funnels and automate all your engagement efforts across all touchpoints to deliver a continuous and connected experience to your audience throughout their journey.
- Craft a unique engagement path for each audience member by showing them content based on their previous interactions with your touchpoints. Attract more prospects and push them to your CRM automatically.
- Categorize leads based on their source, behavior, and other information to curate relevant campaigns for better engagement rates.
- Lead scoring allows you to set scores based on a prospect's interactions with your touchpoints—such as open and click rates of your email campaigns, time spent on landing pages, and more—so your sales pipeline automatically accumulates only sales-ready leads.
Website Performance Tracking
- A/B testing enables you to create two versions of the same page, show them to different sets of users, and get insights into which version performs better.
- Marketing Plus enables you to integrate website performance tools with other built-in applications in the same platform, like analytics. This helps you visualize your website performance data through charts and graphs, assign monetary value for each goal, and measure your marketing ROI accurately.
Unified Marketing Analytics
- Combine data from across departments to uncover hidden business insights. Find out whether your marketing results in more leads, compare sales and service metrics, create cross-functional reports, and gather unified business insights.
- Drill down deep into email analytics. Measure open rates, click rates and bounce rates for all your campaigns.
- Measure critical KPIs for your Youtube, Facebook, Twitter, Instagram and LinkedIn ads campaigns, such as likes, shares, comments, post impressions, follower demographics and competitor analysis.
- Measure the performance of your Google Ads campaigns. Calculate the average click-through rate, cost per click, clicks per month, cost per conversion, conversion rate, and more.